Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     Understanding B2B Personas It includes information about th

From accounting and IT to marketing and HR, business services help streamline processes across all sectors. Understanding the types and value of business services can strengthen your operations.     What Are Business Services? They are usually non-tangible and don’t